Decision details

Following the conclusion of a competitive procurement exercise to award a contract to Decipher Innovation Limited trading as DestinationCore for four years commencing on 11 November 2024. Two optional extensions are available taking the ultimate end date to 10 November 2030.

The total contract cost is up to £250,000.

Decipher Innovation Limited were the highest ranked supplier following an Open Procedure procurement.

The Authority has inherited uneven digital tourism coverage from the former district and borough councils it replaced. There are two areas covered by existing destination management solutions (the Yorkshire Coast and the former Harrogate district area). There are also two static websites covering the former Hambleton and Selby district areas. The rest of the county has no dedicated coverage, but some parts are represented informally by the existing sites. As such there has been some marketing engagement & support across the county, and tourism data is patchy for the areas not formally covered.

It was therefore decided to procure a Supplier to develop & deliver a fully integrated cloud-based Destination Management Solution (DMS) to support its leisure and business tourism development.

There were three responses to the invitation to tender, one of which withdrew prior to the assessment phase of the process. The two offerings considered were from Decipher Innovation Ltd and Simpleview. Both were scored on their response to questions around Implementation, Training, Collaborative Working, Commercial Opportunities, SEO, Customer Experience and Data Management.