Decision Maker: Chief Executive Officer
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
To continue the newspaper partnership with
Johnston Press on a temporary basis, with a review planned in
twelve months.
*PLEASE NOTE This decision was originally
published on or near the date of the decision and so call in no
longer applies. It has been re-published as part of the change in
committee management system that we use.*
The relationship with Johnston Press and use of their newspapers
provides a cost-effective channel to reach residents - particularly
given the reach of the newspapers, the profile of the readership
(largely reaching older residents) and the existing requirement to
pay for public notices – during a period of significant
change for council services. The temporary renewal reflects the
potential changes at national government level to public notice
advertising and the council’s own 2020North Yorkshire
programme.
The alternative option of discontinuing the
partnership was considered but due to the audience reach,
cost-effectiveness and level of service changes over the next 12
months, this was rejected.
A permanent continuation of the partnership was also rejected due
to the potential changes in public notice requirements and pilots
run by DCLG.
Publication date: 28/04/2021
Date of decision: 02/03/2015