Decision Maker: Director of Public Health
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
To allocate £63,270 of the North
Yorkshire Smokefree Generation grant from the Department of Health
and Social Care to the regional Centre for Excellence for Tobacco
Control hosted by the Humber and North Yorkshire Health and Care
Partnership.
At HAS Executive on 15th March 2024, a Key Decision was made to
enable the Local Authority to accept this additional grant funding
at the start of the current financial year (2024-25). As part of
this Key Decision process, the Executive Member for Health and
Adult Services was briefed around the proposed spend plan for the
first year of this funding. This spend plan included a portion of
the allocation for North Yorkshire being allocated to the Centre
for Excellence for Tobacco Control. At the time of the decision, an
amount was not confirmed but it was proposed that circa 10% of the
grant would be invested in the Centre for Excellence Tobacco
Control.
The Humber and North Yorkshire Health and Care
Partnership has identified addressing the harm caused by tobacco as
a key priority. This is also a key public health priority for North
Yorkshire Council. The Humber and North Yorkshire Health and Care
Partnership has established a Centre for Excellence (Tobacco
Control) in collaboration with local government to work at scale,
to support people to stop smoking across the county. Local
Government has received national funding with the aim of achieving
a Smokefree Generation. As part of the investment plan for the
North Yorkshire share of the national funding, it is proposed to
make an investment into the Centre for Excellence for Tobacco
Control.
The aim of investing in the Centre for Excellence for Tobacco
Control is to maximise impact through targeted interventions and
population-wide initiatives aims to reduce inequalities caused by
smoking by focusing on at-risk populations, as well as driving
population quits at scale. The interventions include:
• launching a Mass Media TV Stop Smoking Quit Campaign to
increase motivation to quit across Humber and North Yorkshire. This
includes the allocation of funding towards TV-led multimedia
campaigns throughout the year.
• The development of a Training and Development Hub to enhance
the skills of the stop smoking workforce across HNY, with funding
going towards workforce training programs and resources.
The investments will prioritise targeted interventions,
population-wide campaigns, and workforce development to support the
achievement of the 5% national target of smoking prevalence by
2030.
N/A
Publication date: 23/01/2025
Date of decision: 21/01/2025